Linktivity’s Mission to Digitize Japan’s Transportation and Activity Providers

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In 2018, Veltra, a Japan-based booking platform for worldwide activities, established a subsidiary to help transportation, tours, and attractions providers digitize their operations.

Known as Linktivity, the subsidiary was working with five suppliers when the pandemic began in 2020. Today, that number has grown to more than 100.

Linktivity, now operating as an independent company, bridges the gap between railways, bus companies, attractions and activities with online travel agencies in Japan and around the world.

The company provides a cloud-based solution for vendors that enables e-ticketing using QR codes and provides a single access point for connecting to distribution channels such as Ctrip, GetYourGuide, Klook, Viator, KKday , Tiqets, ANA Airways, Japan Airlines and others. .

Suppliers can also manage inventory and access sales and payment reports.

Linktivity CEO Seiryuu Kou said the company has been able to grow its supplier base rapidly over the past two years as these companies have recognized that travelers are demanding more digital and contactless ticketing.

“Since the pandemic hit, the inbound market has shrunk, but the domestic need for travel has increased. And suppliers would like to prepare once the border reopens, so they feel an incentive to step up and change,” Kou says.

Regarding resellers, says Kou: “In the Japanese market, where language barriers and a different way of doing business can present challenges for foreign companies, Linktivity’s aggregate offering offers an attractive range of products to high demand with a single contract and interface process. ”

Connecting to train and bus operators is particularly critical in Japan, Kou says, because these forms of transport are cheaper and faster than rental cars or taxis. According to Linktivity, it costs $260 and takes over an hour to get from Narita Airport to downtown Tokyo by taxi, but the journey is only $21 and 36 minutes by train.

Looking ahead, in addition to connecting with more suppliers and resellers, Linktivity says it will create bundles of discounted products, such as a combination of a train and attraction ticket, and that it wants to provide mobility solutions as a service to partners outside of travel. .

In December, Linktivity announced an alliance with and a $1.5 million investment from Japanese telecommunications company NTT West.

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