The anime industry is growing day by day and shows such as Jujutsu Kaisen keep it afloat. After all, the medium is easier to tap into than ever thanks to streaming, and its reach touches every part of the globe. And now, a new report from the Japanese Animation Association explains how the industry is growing overseas.
The update comes from AJA as the organization released its 2020 report in English. This is where the group’s previous preliminary report was made official, and it provides insight into how important the global market has become for anime studios.
According to the data, the 2020 report marks the first time in history that the overseas market brought in more money than the Japanese market. Global sales now account for half of the total market and grew by a total of 3.2% in 2020. This equates to a gain of US$10.89 billion. And at the same time, the Japanese market fell by almost 10% in 2020.
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Obviously, the global market is becoming a huge investment for the anime industry, and it’s not hard to see why. The internet has become a place where fans can share their favorite series, and anime has outgrown its niche status in the West. This development follows services like Crunchyroll and Funimation expanding their offerings across the world, and those plans are about to get even bigger. After all, Funimation and Crunchyroll merged under the Sony umbrella, and Crunchyroll is now moving forward as the de facto anime distributor in the international market.
What do you think of this latest report? Are you surprised by some of the data collected? Share your thoughts with us in the comments section below or hit me up on Twitter @MeganPetersCB.