By US Grains Council | April 28, 2022
To help educate policymakers and industry officials in Japan about the benefits of using ethanol, a group of energy experts in the country created an ethanol manga, a type of comic comic book or graphic novel originating in the country. Tommy Hamamoto, director of the US Grains Council (USGC) in Japan, and USGC consultant Shinya Yokoyama helped create the book.
Comprised of six sections published periodically since August 2021, the book covers topics such as an overview of what ethanol is; ethanol initiatives in Japan; Japan’s current ethanol policy; and what 2050 could look like with the help of ethanol.
Also featuring two-time Indianapolis 500 race winner Takuma Sato from Japan, the book reminds readers that fuel ethanol is a tool for reducing greenhouse gas emissions, a consideration for carbon-neutral businesses in Japan. Sato was the first Asian driver to win the Indy 500 and the twentieth driver to win the race more than once.
After the release of the final segment, the book was officially released on March 16. It has since been shared with ethanol players and is on sale online and in bookstores across Japan.
“This book is a great ‘Ethanol 101’ reference even for influential policy makers, influencers and journalists to increase their knowledge about ethanol,” Hamamoto said.
The Council plans to continue sharing the book with various Japanese media to raise awareness of the benefits of ethanol in the country.