Aflac and Trupanion announce Aflac Pet Insurance in Japan


Pending necessary approvals, Japan will have access to Aflac Pet Insurance from 2023

Aflac Incorporated and Trupanion have joined forces to provide pet insurance for pets in Japan.

“We are excited to expand our partnership with Trupanion, the industry leader in pet insurance in the United States, to increase our value proposition in the Japanese market,” said Frederick J. Crawford, president and chief operating officer of Aflac Incorporated, in an organizational statement.1 “This joint venture will combine Aflac’s brand recognition, extensive distribution network and industry leadership in Japan with Trupanion’s brand, strong reputation and expertise in the insurance industry to pets.”

According to the release, this insurance will be available to pet owners by the second half of 2023, pending necessary regularity approvals. Through this joint venture, the companies will utilize Aflac’s insurance strengths combined with Trupanion’s knowledge of pet insurance to provide high-value pet insurance in Japan.

“We are delighted to enter Japan through our alliance with Aflac, which remains a shareholder and supportive partner,” said Margi Tooth, President of Trupanion. “We see an opportunity in the Japanese market for a pet insurance product aligned with the veterinary community. We look forward to partnering with Aflac to build trust between veterinarians and their staff at over 10,000 veterinary hospitals in Japan.

“Together, we will ensure that pets insured by Aflac can receive the best veterinary care, regardless of the cost of treatment,” she concluded.1


Aflac and Trupanion Announce Joint Venture – Aflac Pet Insurance in Japan. Press release. Aflac Incorporated. November 10, 2022. Accessed November 15, 2022.—aflac-pet-insurance-in-japan-301675026. html


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