ATR targets the regional aircraft market in Japan


ATR, a global leader in regional aviation, is boosting its presence in Japan as the country sees an increase in demand for regional aviation in the wake of the pandemic.

Speaking in Japan today, ATR CEO Stefano Bortoli said: “We see 100 ATR aircraft flying in Japan in a few years. Air transport is crucial for the archipelago, where air connections are essential for travel and internal transport. We want to help ensure that aviation contributes to a prosperous future for Japan by connecting its regions in ever more sustainable and affordable ways. Most of the new ATRs will replace older, less efficient models and connect islands and remote areas to major cities across the country.

Promoting economic development and connecting communities in all parts of the country while ensuring the lowest level of environmental impact is one of Japan’s main challenges. ATR aircraft consume 40% less fuel and emit 40% less CO2 than similarly sized regional jets, contributing to the Japanese government’s goal of reducing emissions by 46% by 2030. The many innovations coming soon available, including the new PW127XT engine and the ability to use up to 100% sustainable aviation fuel will further reduce ATR emissions.

Fabrice Vautier, SVP Commercial, said: “Japan and ATR are an excellent match. Japanese airlines operating ATR aircraft can connect all regions, even the most remote ones, to larger hubs in Japan in a sustainable way, thanks to the unique combination of low operating costs and low emissions. Soon, with the short take-off and landing version of our aircraft, we will help serve even smaller airports across the Japanese archipelago: there are 10 airports in Japan with short runways that provide vital connections for these communities.

ATR entered the Japanese market six years ago. There are already 15 ATR aircraft flying across Japan, with three operators: Amakusa Airline, JAC and HAC. At the end of September 2021, HAC took delivery of a brand new ATR 42-600, using sustainable aviation fuel for the first leg of its ferry flight. In early May 2022, ATR delivered an ATR 42-600 to JAC. The plane sports a livery depicting the leaves of Kaikouzu, which represents the preservation of nature.

In addition, Toki Air and ORC will soon begin operating ATR aircraft, demonstrating once again that the ATR family of aircraft is optimized to meet the needs of the Japanese market, thanks to its performance and versatility, fuel consumption and its reduced CO2 emissions and low operating costs – all of which contribute to making air travel more responsible and accessible.


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