Back to business? Japan’s tourism restart misses key sector

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Inbound tourism in Japan finally seems on the road to recovery, but the rebound of its sister sector, MICE (meetings, incentives, conferences and exhibitions), could take much longer, according to industry experts.

The inherent need for attendees to professional events to gather in groups, primarily indoors and in significant numbers, makes the industry more difficult to operate in accordance with existing infection control measures and more prone to disruption in the face of any COVID surge. -19 cases. This feature, coupled with the normalization of hybrid events, poses challenges to the return of inbound business travel.

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