ITANDI, a Japanese real estate company shows its support for the “Orange Ribbon Anti Child Abuse Movement”


Tokyo, Japan, September 9, 2022 /PRNewswire/ — ITANDI Co., Ltd., a Japanese company (Headquarters: Minato-Ku, Japan; CEO: Shinpei Noguchi; Hereinafter referred to as “the Company”.) provides services in the real estate industry (primarily in the rental and leasing industry) announced that it is working with the Japan Network for the Prevention of Child Abuse and child neglect (NPO organization) and becomes one of the partners supporting the “orange ribbon movement against child abuse”. ITANDI is part of GA technologies group(Headquarters: Minato-Ku, Tokyo; CEO: Ryo Higuchi; Values ​​Code: 3491), the Company launched the service of providing a checklist for the fight against child abuse through its SaaS service “ITANDI BB” targeting real estate companies.

Aabout the “Orange Ribbon Movement Against Child Abuse”(※1)

The whole movement started with a sad story of two little brothers who died following the mistreatment of their father’s friend. In 2004, the two little boys aged 3 and 4 were reported dead thrown from the bridge. The younger brothers residing in Oyama City, Tochigi Prefecture, were found being abused by their father’s friend on several occasions and were under the temporary protection of the local police because of it. However, the two little boys have received no support or attention from the organizations that are supposed to be handling the case. The two boys were again badly beaten to the point where they were nearly dead and thrown off a bridge into the river. To prevent such a tragic event from happening again, Oyama City started this “Orange Ribbon Anti-Child Abuse Movement” to raise awareness about child abuse.

Such a tragic case of child abuse is not uncommon, on average more than 50 cases of child abuse have been reported each year in Japan. A child who has been physically and mentally abused when he was young tends to suffer from interrelated problems when he grows up, even if he has his own family and workplace. Some of these people even end up committing suicide because of such a painful experience born from their childhood. In order to prevent such occurrences from happening, a non-profit organization called Japan Network for Prevention of Child Abuse and Neglect started this Orange Ribbon Helpline to receive reports of child abuse at home. on a national scale, the service develops around Japan currently.

ITANDI Supports Orange Ribbon to Prevent Child Abuse

A statistic released by the Ministry of Health, Labor and Welfare indicates that more than 200,000 cases of child abusee were reported in 2020. These cases were reported by the consultation centers for children Japan. The children reported in these cases are under 18 (the legal age Japan at 18 years old). The number is also the highest compared to past figures. The places where the abusive activities occur are mostly “in homes” with the child’s “parents or so-called legal guardians” being the person who committed the abuse. (※2)

ITANDI requests the participation of real estate companies in Japan join this movement to pay attention to all possible signs that could be a potential child abuse situation. These signs generally include but are not limited to the following situations: witnesses from neighbors, late payment of rent from a tenant, and extremely unsanitary living, etc A real estate agent is the person who has close relationships and interactions with a local area and is usually the person who has access to residents’ homes. This gives real estate agents the advantage of spotting signs of possible child abuse more easily than most people. By using our benefits as real estate agents, we might have saved a life from child abuse. ITANDI has worked with the Japan Network for the Prevention of Child Abuse and Neglect to create this checklist of possible signs of child abuse show on our ITANDI BB service website.

ITANDI BB is a SaaS BtoB service for real estate companies with more than 4,000,000 page views per month. We use our service website as a means to send the message and To display that ITANDI as a business enterprise cares about our society and our children and supports the “orange ribbon movement against child abuse”.

Checklist of Possible Signs of a Case of Child Abuse (For Businesses)

*The service is only available in Japan and provided only in Japanese
* A graph on the trend of reported child abuse cases from 1990 to 2020 in Japan is available on the website

Source: The checklist is created by ITANDI based on the conference document of the officials meeting between the national child protection department and the child protection consultation center (of the Ministry of Health, Labor and Welfare of Japan) in 2021
※ Fukushima Prefecture was excluded from research regarding reports of child abuse due to the earthquake in Greater East Japan

ITANDI SDG Activity Report

ITANDI has made a lot of effort to promote the digital transformation of the real estate sector by Japan and also cared about the problems of our society. As a company specializing in real estate technologies, we also care about how we could contribute to the sustainability of our environment. The following 6 SDG Goals are the main areas we focus on: “Caring for our planet”, “Helping to evolve the economic model of the real estate industry”, “Helping to create sustainable cities and communities “, “Build a reliable and safe transaction process”, “Help create a motivated work environment” and “Strengthen governance and compliance”. Finally, we will add “supporting the movement against child abuse” to our list as our 7th sustainability goal. ITANDI has been working hard to bring positive changes to society in different aspects under our business mission of “Bringing abundance to people’s lives and connecting everyone through our service”.


ITANDI BB is a real-time database designed for real estate agents. On the website, real estate agents can find the application information and rental information for a property specifically intended for rental. The information is provided by linking the database to application information from real estate agencies and the database to vacancy information from management companies. Database information is updated simultaneously, reducing the chances of users getting false information from bait advertising(※4). Currently, around 3,000 property management companies are using the service, while around 47,000 real estate agencies are also installed with the service. The service is automatically linked to a property’s VR content(※5) which helps to accelerate the digital transformation of the entire rental and lease transaction process to achieve our vision of an Internet-based real estate business model( ※6).


Company Name: ITANDI Co., Ltd
Representing: Shinpei Noguchi
Headquarters: 40F of Sumitomo Estate Roppongi Grand Tower, Roppongi 3-2-1, Minato-Ku, Tokyo
Year of creation: June 2012
Capital fund: 36,000,000 yen
・Development, operation of SaaS for real estate companies: ITANDI BB
・Development, operation of SaaS for rental companies & rental management: ITANDI BB+
・Development, operation of a self-tour housing search platform: OHEYAGO

Georgia technologies co., ltd
Company name: GA technologies Co., Ltd
Representing: Ryo Higuchi
Headquarters: 40F of Sumitomo Estate Roppongi Grand Tower, Roppongi 3-2-1, Minato-Ku, Tokyo
Year of creation: March 2013
Capital fund: 7,224,816,203 yen (by July 2022)
・Real estate market place activity on the Internet: RENOSY
・BtoB PropTech SaaS development
・GA technologies group: ITANDI, RENOSY PLUS, Shenjumiausuan and 10 other group companies

For this version, please contact below:
Nami (+81-90-1503-9158), Judy, GA technologies Co., Ltd.
MAIL: [email protected]

SOURCE GA technologies Co., Ltd.


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