CABARROGUIS, Quirino: A potential buyer in Japan is considering importing ube (purple yam) product from that province for its mass production of ice cream in said country, according to the Region 2 Department of Trade and Industry (DTI).
According to Manilyn Castañeda Ponce, DTI Region 2 Information Officer, a first 20 kilos of ube powder from the province of Quirino has been received by a buyer in Japan who intends to use the raw material manufactured by JaBes from Quirino State University (QSU).
Also known as Dioscorea alata, ube is a staple root in the Philippines, also called purple yam, violet yam, or water yam.
Ube Jabes Powder was awarded “With Special Citation” at the Katha Awards during the International Food Exhibition-Philippines at the World Trade Center in Metro Manila held September 22-24.
Received by Dr. Mila Benabise, Advisor to the Quirino Young Entrepreneurs Association (QYEA) and QSU Director for the Auxiliaries and Business Development Department, the award is given to minimally processed products that utilize abundant resources in their respective regions. .
Ponce said QYEA had undertaken various intervention programs for their ube powder, which included activities such as technology transfer, product development, quality standard certification and market promotions.
She said these activities were carried out by DTI Region 2 in conjunction with DTI Quirino, QSU and the Quirino Provincial Government led by Governor Dakila Dax Cua, which resulted in the export of the ube product to Japan.
DTI Deputy Director for Region 2, Winston Singun, said DTI has engaged the services of SGS Philippines, one of the world’s leading testing, inspection and certification companies, to provide consultancy services. , particularly on good manufacturing practices and sanitation standard operating procedures.
He explained that the commitment of the consulting services is to prepare the ube product and its quality for export.
“Due to Japan’s interest in importing ube powder, we tied the product to a Japanese company to meet their raw material needs for their ice cream and other products,” Singun said.
He said ube or yam powder has also reached other countries, first to South Korea, which showcased the product in Jeonju city during the World Agricultural Commodity Expo.
“We hope that this DTI venture in Region 2 will have a successful outcome in the coming months. We aim to position the region as a major player in the value chain,” Singun said.