November 4 – Four months before the start of ProWein 2023, wine and spirits professionals can already get a glimpse of the global ranges that await them at the world’s largest and most relevant wine and spirits fair in Düsseldorf, Germany. To www.prowein.com, the sector’s who’s who will be listed from mid-November. Until the start of the fair on March 19, 2023, the exhibitor database will be gradually populated with key data from more than 6,000 winegrowers, joint ventures, importers and exporters, spirits and craft beer suppliers. Company profiles, company data, product and press information will also be uploaded by exhibitors into the database – providing the ideal digital platform to perfectly organize a ProWein visit.
13 exhibition halls, clearly segmented ranges
ProWein will consist of 13 exhibition halls with clearly structured product ranges. This – and the extra-wide aisles – guarantee a quick overview and a stress-free visit to the fair. The product lines are grouped as follows:
- Argentina, Chile, Uruguay and other overseas countries / New World: Halls 13 and 14
- Australia, USA, South Africa and other Overseas / New World: Halls 14
- Germany: Halls 1 and 4
- France: Halls 9 and 10
- Greece: Hall 17
- Italy: Halls 15, 16 and 17
- Japan: Hall 14
- Central and Eastern Europe: Hall 12
- Austria: Hall 5
- Eastern Europe and Rest of Europe: Hall 12
- Portugal: Hall 12
- Spain: Hall 11
- Spirits: Hall 13
- Trendshow “same but different”: Hall 7.0
Address current trends and topics
ProWein wouldn’t be so successful if it didn’t pick up current topics and address them in the form of trending shows, specials and event forums. These will include:
- New to ProWein 2023 will be the “World of Zero” in hall 1, focusing on the topic “alcohol-free”. National and international exhibitors will present their wines and spirits, their ranges will be complemented by a tasting area.
- The topic “0% proof” has already been addressed by the two trend scouts Paula Redes Sidore and Stuart Pigott during the Trend Hour Tastings at ProWein 2022. In 2023, the topics will include “Tetrapack, Lightweight Bottles & Co”, “#kabilove and the New Freshness of Wine” as well as “The World of Organic Wines”.
- Trends same but different: Comprised of over 120 exhibitors in Hall 7.0, this has been a highlight for the world of craft spirits, craft beer and cider for years. Its success formula and its trademark are the special character and the unique atmosphere.
- “Champagne Lounge” in Hall 9: this combination of a central tasting area alongside individual exhibitors (approximately 120 Champagne producers) will bring particular added value to visitors.
- Hall 5 will stand out with two themes: the organic area & the “Organic World” as well as the Special “Packaging & Design” Fair.
- ProWein 2023 will also be part of the two ProWein Forums in Hall 13 and Hall 10, where exhibitors will present their highlights.
ProWein & ProWein World: a strong network
After the forced break due to the pandemic, ProWein made an impressive comeback in 2022: with 5,724 exhibitors from 62 countries and more than 38,000 professional visitors from 145 nations, it confirmed its status as a key industry event in 2022. ProWein started in 1994 with 321 exhibitors from eight countries and reached its preliminary peak at its 25e anniversary event in 2019 with 6,900 exhibitors from 64 countries and 61,560 visitors from 143 nations.
The satellite events of World ProWein in Asia and South America are also successful. This year still has a fair on the agenda, in 2023 there will be five events. “Wine & Gourmet Japan – powered by ProWein” will also take place in 2023 (April) but will enrich ProWein World as the sixth fair from 2024 with the title ProWine Tokyo:
For more information about visiting or exhibiting at ProWein 2023, contact Messe Düsseldorf North America; Phone: (312) 781-5180; E-mail: [email protected]; Visit www.prowein.com and www.mdna.com; Follow us on Twitter at http://twitter.com/mdnachicago