Sony and Honda of Japan are jointly manufacturing electric vehicles for delivery in the United States in 2026

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TOKYO (AP) — A new electric car company that brings together two big names in the Japanese business, Honda and Sony, officially kicked off on Thursday.

Sony Honda Mobility Inc.’s electric vehicle will go on sale in 2025, with deliveries first in the United States in early 2026, and in Japan later that year, chief executive Yasuhide Mizuno told reporters. Pre-orders begin in 2025.

In March, Sony Group Corp. and Honda have agreed to form the 50-50 joint venture, with the idea of ​​bringing together Honda’s expertise in automotive, mobility technology and sales with Sony’s expertise in imaging, network, sensors and entertainment.

Production will take place at one of Honda’s 12 plants in the United States. But details such as pricing, platform and type of battery to be used were not disclosed. Production volume was also not given, but officials said it was a special model and not intended for mass sales.

Mizuno, who is of Honda Motor Co., said the collaboration brings hardware and software together to deliver an emotionally satisfying experience on the go.

“It was necessary to take a completely new approach,” Mizuno told reporters in Tokyo. “We want to make this completely new.”

The United States was chosen for the launch because electric vehicles are already popular there. Japan came in second as Honda’s home market, and other markets including Europe will follow, but no date has been set, he said.

Izumi Kawanishi, the Sony executive who became chief operating officer at Sony Mobility, said partners would be added to the project.

Demand for zero-emission vehicles is expected to increase worldwide due to concerns about climate change and sustainability.

Sony, which makes the PlayStation video game console and owns film and music companies, showed off a concept electric car at the CES gadget show in Las Vegas two years ago, and was eager to find an automotive partner.

Honda has electric vehicles in its lineup, but not as many as some rivals, like Ford Motor Co. or Nissan Motor Co. Tokyo-based Honda has partnered with General Motors to share platforms for electric vehicles in North America, but the products are not yet on sale.

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Yuri Kageyama is on Twitter https://twitter.com/yurikageyama

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